Methods, systems and apparatus for an electric motor assist bicycle having a hub motor mounted to the front or rear hub to provide electric motor assist, and to function as a generator to charge batteries. The motor can be either a molded or wound magnetic flux channel transverse wound stator permanent magnet motor. The bicycle hub motor includes an electronic controller mounted to the frame of the bicycle and coupled with feedback electronics for monitoring a timing, speed and direction and coupling a signal to a processing unit for adjusting the drive electronics driving the phase windings. The pedal crank arm housing of the electric motor assist bicycle can include battery access ports with batteries stacked inside the bicycle seat tube and the down tube and a strain gauge to measure the rider pedaling effort and produce a signal in response.