A cellular communication system in which overload of a base station is averted by offering users the option to communicate using a spectrum outside of the spectrum allocated for cellular communication. Incentives are offered to connect to the base station using the alternative spectrum, which may not support communications at the same rate as could be supported using the spectrum allocated to the base station for cellular communications. Users may be selected to receive an offer to receive incentives based on range to the base station, with users closer to the base station being more likely to receive such an offer. The cellular communications system may be a 3G wireless system and the alternative spectrum may be white space in the digital TV spectrum.