The claimed subject matter relates to a first architecture that can create an intensity map based upon intensity scores, and to a second architecture that can provide intensity scores and can request and receive the intensity map. Intensity scores can relate to an approval or a level of satisfaction of a current location of a user and can be conveniently provided, in some cases with a single keystroke (e.g., 0-9 from a conventional cell phone keypad) by, say, mobile device users. Numerous intensity scores can be received and aggregated to produce an intensity map of a given area or region. Portions of the intensity map can be provided to requesting devices, potentially filtered based upon a variety of criteria. As a result, the intensity map can provide in substantially real-time a visual indication of locations or entities that might be interesting to explore.