When captured content is detected, the captured content is analyzed to determine whether any portion of the content is subject to digital rights management protection specified for content captured, where captured content is content captured independent of distribution of the content by an owner of at least one restricted element within the captured content. In response to determining that a portion of the captured content is subject to digital rights management protection, a database is queried to select at least one digital rights management rule associated with the portion and comprising at least one location based criteria. At least one relevant location is associated with the captured content. At least one digital rights management rule is applied to restrict usage of the captured content, with the at least one location based criteria specified by the at least one relevant location. In response to determining that the captured content is not subject to digital rights management protection, a certification is applied to the captured content designating a particular system that determined no portion of the captured content is subject to digital rights management protection.