Invention Grant
- Patent Title: Matching advertisements to visual media objects
- Patent Title (中): 将广告与视觉媒体对象进行匹配
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Application No.: US11939269Application Date: 2007-11-13
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Publication No.: US08189963B2Publication Date: 2012-05-29
- Inventor: Li Li , Brian Burdick , Sachin Dhawan , Ewa Dominowska
- Applicant: Li Li , Brian Burdick , Sachin Dhawan , Ewa Dominowska
- Applicant Address: US WA Redmond
- Assignee: Microsoft Corporation
- Current Assignee: Microsoft Corporation
- Current Assignee Address: US WA Redmond
- Agency: Shook, Hardy & Bacon L.L.P.
- Main IPC: G06K9/00
- IPC: G06K9/00 ; G06K9/54 ; G06K9/60 ; H04N1/00 ; G06F7/00 ; G06F17/30
Abstract:
Systems, methods, and computer-readable media for matching a visual media object to an advertisement are provided. Embodiments of the present invention include receiving un-categorized visual media objects, automatically categorizing received visual media objects into subject-matter categories using image recognition technology, and retrieving advertisements assigned to the same subject-matter category for presentation in association therewith.
Public/Granted literature
- US20090123090A1 Matching Advertisements to Visual Media Objects Public/Granted day:2009-05-14
Information query
