An image pickup apparatus is equipped with an image pickup device in which pixels coated with different color filters are arranged. Further, the image pickup apparatus includes a separation unit that separates a video signal outputted from the pixels coated with the different color filters into three color image signals; an adjustment signal generation unit for generating a color balance adjustment signal and a hue adjustment signal from the separated three color image signals; and an adjustment unit for adjusting the video signal outputted from the pixels coated with the different color filters by using the color balance adjustment signal and hue adjustment signal generated by the adjustment signal generation unit.