A method and system for dynamically optimizing access channel parameters in a cellular wireless communication system. A computer system monitors the level of access channel occupancy and the level of reverse link noise in a given cell sector, and the computer system then automatically adjusts access channel parameters for the sector if the access channel occupancy and reverse link noise cooperatively meet certain threshold criteria. Ideally, the adjustments in access channel parameters will help to improve the success of access channel communications. The computer system may be integrated as part of a base station or may be provided as a separate entity.