A bead lock tire rim with a supplemental tread on the bead lock to protect the rim and the bolts. The tread extends past the edge of the rim to keep the tire from being split and the side area of the supplemental tread protects the bead lock while providing enhanced traction to the sidewall of the rim. A rim using a rounded projection to eliminate tire cutting and recessed nut locations with secure faceting is also provided for simple field repairs and long term durability.