A vehicle air freshener includes an elongated, substantially cylindrical housing having an angled upper end, a lower end and an interior chamber. Within the interior chamber is an electric heater and a removable cartridge containing a fragrant or deodorizing material. The heater is powered by a conventional adapter on the lower end of the housing that mates with the vehicle's cigarette lighter. At the upper end of the housing is an adjustable fan assembly for dispersing the fragrant material into the vehicle passenger compartment. Accordingly, the adapter is properly inserted into the vehicle's cigarette lighter and a switch is engaged to activate the fan and heater; the fragrant material within the cartridge is slowly vaporized and dispersed to the atmosphere.