发明授权
US08200667B2 Method and apparatus for constructing user profile using content tag, and method for content recommendation using the constructed user profile 有权
使用内容标签构建用户简档的方法和装置,以及使用构建的用户简档的内容推荐方法

Method and apparatus for constructing user profile using content tag, and method for content recommendation using the constructed user profile
摘要:
A method of and apparatus for constructing a user profile using a content tag, a method of recommending digital content by using a user profile including a tag included in the digital content and a preference value for the tag. According to the methods and apparatus, a user profile is generated by using a content tag, and thus the taste of the user according to digital content consumption can be expressed in more varied ways. Also, by suggesting a method of generating a tag from web content, construction of a user profile for digital content having no tag is enabled. Furthermore, a tag extracted from digital content used by a user is included in a profile and it can be used for a variety of purposes, such as expansion of a comparison scope, use of preference keywords, providing of content links, and expansion of search scope.
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