The present invention provides a needle thread feeding device for a multi-needle embroidery sewing machine which includes a drive roller having a length that extends across the plurality of needle threads, a needle thread guide mechanism that arranges the needle threads side by side in an axial direction of the drive roller and guides the needle threads, a pressure roller that presses the selected needle thread onto the drive roller, and a thread distributing mechanism that relatively moves the needle thread guide mechanism and the pressure roller in the axial direction of the drive roller in synchronization with movement of the sewing machine head. The thread distributing mechanism interposes the selected needle thread between the drive roller and the pressure roller.