A semiconductor memory device, in which flag data read of a flag data region is performed during data write, comprises: a nonvolatile memory cell array having an ordinary data region and the flag data region allocated to a one page range in which read and write are simultaneously performed; and a one page amount of sense amplifiers, each of the sense amplifiers comprising a data latch for retaining write data. During read of the flag data by the sense amplifier circuit, in the case of one of the sense amplifiers corresponding to the flag data region, read flag data is transferred to the data latch. In the case of one of the sense amplifiers corresponding to the ordinary data region, write data retained by the data latch is rewritten regardless of read cell data.