An information processor is disclosed. The processor includes: a keyword extraction portion for extracting keywords from a text created by a user; a keyword information acquisition portion for acquiring given keyword information about the keywords extracted by the keyword extraction portion; an interest degree calculation portion for finding information about degrees of interest indicating user's degrees of interest in the keywords, based on the keyword information; a keyword selection portion for selecting given keywords from the keywords extracted by the keyword extraction portion, based on the information about the degrees of interest; and a content decision portion for determining a content recommended to the user, based on the keywords selected by the keyword selection portion.