An image processing apparatus that can provide an online support service is provided. The image processing apparatus includes a user operation data retaining section for retaining user operation data in which contents of user's operation performed by a user is recorded, an input section having a help key for instructing start of execution of an online support function, and a support data retaining section for retaining information about a support connecting destination to be connected in the online support. When recognizing pressing of the help key, the image processing apparatus refers to the user operation data so as to gain at least a part of the contents of the operation performed until a time point of the pressing, selects the support connecting destination according to the gained user operation contents with reference to the support data retaining section so as to request connection of communication with the selected support connecting destination.