A device, system, and method are directed towards sending a status of a user in a social network to a recipient. In one embodiment, a status of the user is received over a channel. The channel may include an application protocol. The recipient is selected based on a membership in the social network, a preference of the recipient, or a media format of the status. Another channel is selected based on information about a mode of communication between the recipient and the user and/or another member related to the user in the social network. The status may be modified based on social network information, preferences of a recipient, receiving device information, channel information, or the like. The status is forwarded to the recipient over the other channel. Forwarding may comprise unicasting, multicasting, and/or delaying sending the status until the other channel is available.