The image fixing apparatus forms a cleaning nip portion by pressing a web roll-up portion on a fixing rotation member with a feeding roller, a used portion for cleaning of the web is fed from a cleaning nip portion formation area, and during non-cleaning, a roller is at a waiting position at which the roller is farther from the fixing rotation member than its position during cleaning so as to separate the web roll-up portion from the fixing rotation member. Accordingly, it is possible to reduce degradation of a cleaning ability due to a toner component held by the used portion of the cleaning web.