Methods for distributing media content between portable electronic devices enabled for media acquisition and wireless communication are disclosed. The methods comprises forming of a group of the portable electronic devices being present at a common context, providing a piece of media content to other members of the group, and collecting a piece of media content from other members of the group, respectively. Apparatuses, i.e. portable electronic devices, suitable for such media content distribution, as computer programs for implementing the media content distribution on such apparatuses, are also disclosed.