发明授权
- 专利标题： System and method for advertisement delivery within a video time shifting architecture
- 专利标题（中）： 视频时移结构中广告传送的系统和方法
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申请号： US10899289申请日： 2004-07-26
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公开(公告)号： US08229789B2公开(公告)日： 2012-07-24
- 发明人: Steve Riedl , Erik Urdang , Tom Gonder , Bryan Santangelo , Brad Jordan
- 申请人： Steve Riedl , Erik Urdang , Tom Gonder , Bryan Santangelo , Brad Jordan
- 申请人地址： US CT Stamford
- 专利权人： Time Warner Cable Inc.
- 当前专利权人： Time Warner Cable Inc.
- 当前专利权人地址： US CT Stamford
- 代理机构： Ostrow Kaufman LLP
- 代理商 Seth H. Ostrow
- 主分类号： G06Q30/00
- IPC分类号： G06Q30/00
摘要：
The present invention is directed to systems and methods for employing canonical metadata to describe advertisements comprising an advertiser storing an advertisement and arbitrarily complex metadata that is descriptive of the advertisement, which is received at a control center. At the control center, the advertisement is mapped to canonical metadata. The advertisement and canonical metadata are stored at the control center for use in discriminating between advertisements from a plurality of advertisers.
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