A method, system, and apparatus are provided for integrating advertisements with a multimedia stream to create a resultant media stream. The depicted embodiments analyze a text-based data stream a multimedia stream to identify advertisement insertion points. Further, the depicted embodiments communicate with a rule-based database to acquire cue requirements and an advertising database to receive the advertisements. The cue requirements are used to incorporate the advertisements into with the multimedia stream to produce a resulting content stream. The resulting content stream may be provided to a user and/or computing device.