A plasma display according to an exemplary embodiment of the present invention applies different driving methods according to a maximum grayscale level of image data input for one field. When the maximum grayscale level of the field is higher than a reference level, an address period for selecting a light emitting cell and a non-light emitting cell from a plurality of discharge cells and a sustain period for sustain-discharging light emitting cells among the plurality of discharge cells are simultaneously driven in a plurality of sequential subfields after a first subfield. When the maximum grayscale level of the field is less than the reference level, the address period and the sustain period are time-separately driven in the plurality of subfields.