There are provided methods and systems to identify an item based on data inferred from information about the item. Information is received that is descriptive of an item capable of being listed on an information storage and retrieval platform. The information is associated with an aspect-value pair, which is an aspect of the item and a value of the aspect and is inferred from the information. An expression of an interest of a user in an additional item is received. The expression is associated with the aspect-value pair. In response to the associating of the expression with the aspect-value pair, the item is identified as the additional item.