A method, apparatus and article of manufacture for providing supplemental video content for third party websites is disclosed. In one embodiment, coded instructions are transmitted from a content enhancement server to a host server, for incorporation into the webpage source code. The host server is controlled by a first entity and the content enhancement server is controlled by a second entity commercially distinct from the first entity. Keywords are generated by execution of the coded instructions in the webpage received in the client computer from the host server, and the keywords are sent to a content enhancement server, which generates supplemental substantive video content information for transmission to the client.