An inversion of the basic format of searching is provided herein. Instead of receiving a search query and providing web page results, a search engine receives a web page identifier as search input from an end user, determines related search queries for the associated web page, and provides the related search queries to the end user issuing the search. Related search queries for web pages may also be used to refine search engines performing the basic form of searching by facilitating the determination of web pages to index and the ranking of web pages as search results to user queries. Additionally, related search queries may be used in advertising revenue generation and sharing.