A data storage device for storing and managing data includes a data memory, an input unit, a data writer, and a data deleter. The data memory stores data. The data memory includes a preferential deletion area for storing data which needs to be preferentially deleted. The input unit accepts input data. The data writer stores the input data in the data memory. The data deleter deletes data stored in the data memory. The data deleter starts to delete data stored in the preferential deletion area before starting to delete data stored in the data memory other than the preferential deletion area when a predefined condition is satisfied.