A method of effecting an improved adhesive bond between a rubber surface and a device adhered thereto is disclosed. In pneumatic tires, monitoring devices are more securely adhered to the innerliner of the tire utilizing a room temperature vulcanizable adhesive wherein curing is facilitated in the presence of moisture. The innerliner formulation is prepared by incorporating a material which has incomplete compatibility with the rubber of the innerliner formulation, and which has hygroscopic properties which thereby tends to attract moisture.