A tow hook assembly that includes a mount bracket, a tow hook having a towing end and a mounting end extending axially along a towing direction and through the mount bracket, a support bracket positioned proximal to the towing end of the tow hook and configured to support the towing end of the tow hook, and a fastener attached to the mounting end of the tow hook. The tow hook assembly is attached between the frame rail and impact beam of a motor vehicle such that the motor vehicle may be towed by the tow hook assembly and such that the tow hook assembly will break away from the motor vehicle upon application of a force which is less than a force required to activate an airbag.