A conveying apparatus includes a conveyance carrier configured to attract and convey a recording medium, a voltage applying unit configured to apply a voltage to the conveyance carrier to generate electrostatic attraction force on a surface of the conveyance carrier, a static charge eliminating unit configured to eliminate charges on a surface of the recording medium which is electrostatically attracted to the conveyance carrier, and the surface of the conveyance carrier outside an area where the recording medium is attracted, and a reverse voltage applying unit configured to apply a voltage which has a polarity reverse to that of the voltage applied by the voltage applying unit, to the conveyance carrier at a downstream side of the static charge eliminating unit to weaken the electrostatic attraction force of the conveyance carrier.