Putters and putter heads better camouflage the main body of the head and/or highlight the alignment aid. The top surface of the head (when viewed from a ball address orientation) may be finished in a non-reflective, matte finish, optionally, in a dark color and/or in a color or colors selected so as to blend into or match the color of a golf green. At least some portion of the shaft member may be colored and finished in this same manner. These features help in visualization of the alignment aid (which also may be designed to help in alignment). If desired, the club head and/or shaft color and finish may be customized based on the greens at a specific golf course, greens in a specific geographical region, greens of a specific grass type, greens at a specific time of year or under specific conditions, etc.