A push button switch device includes a push button disposed on a cover constituting an outer surface of an equipment body and light-transmissible, a switching element behind the push button so that its operation axis substantially corresponds with a central axis of the push button, light sources around the switching element to illuminate the push button and operated by the push button, and an incidence surface on a rear surface of the push button so that light from the light sources is incident on it and including a concave curved surface located so as to face the light sources and a convex curved surface located outside and continuous to the concave curved surface. The push button has a recess in a central rear surface so as to be located inside the incidence surface and a light scattering surface on an inner surface of the recess so as to scatter light.