Techniques are described to leverage a set of sample or example matched pairs of strings to learn string transformation rules, which may be used to match data records that are semantically equivalent. In one embodiment, matched pairs of input strings are accessed. For a set of matched pairs, a set of one or more string transformation rules are learned. A transformation rule may include two strings determined to be semantically equivalent. The transformation rules are used to determine whether a first and second string match each other.