Methods for accessing published content from a mobile device are described herein. In one aspect of the invention, an example of a process includes receiving a first message received from a mobile device over a network for accessing a destination, where the first message includes an identification associated with a destination and a predetermined indicator. In response to the first message, returning a second message to the mobile device, the second message including a link linking with a network-based resource associated with the destination. Other methods and apparatuses are also described.