A liquid crystal display device according to the present invention includes a liquid crystal panel, a backlight source provided on a rear surface of the liquid crystal panel, for irradiating the liquid crystal panel with white light, and an optical film provided between the liquid crystal panel and the backlight source, in which the optical film includes a base material which passes the white light irradiated from the backlight source, a colored layer partially provided on one surface of the base material at the side of the liquid crystal, panel, and a reflective layer provided on another surface of the base material at the side of the backlight source opposite to the colored layer, for reflecting the white light.