The present invention is a device for storing, displaying, and dispensing flexible tubing upon a store shelf. In one embodiment, the device comprises a one-piece housing having inner and outer bottom walls, a rear wall extending upward from the outer bottom wall, and first and second sidewalls. The first sidewall extends upward from the inner bottom wall and is substantially perpendicular to the rear wall. The first sidewall comprises a smooth leading wall, a curved edge, and a trailing straight edge. The second sidewall extends upward from the outer bottom wall and is substantially perpendicular to the rear wall and parallel to the first sidewall. The second sidewall comprises a smooth leading wall, a curved edge, and a trailing straight edge. The smooth leading walls of the first and second sidewalls may be formed by first and second flaps that are folded upon inside surfaces of the first and second sidewalls, respectively.