Techniques for identifying and enhancing colors in a digital image associated with one or more target color shades. In an embodiment, the target color shades may include a shade of blue associated with the sky, a shade of green associated with outdoor foliage, or the color red. In an embodiment, the blue chroma (Cb) and red chroma (Cr) coordinates of a pixel are evaluated to determine whether to apply an enhancement factor. The enhancement factor may incorporate an exposure index (EI) auxiliary enhancement factor, a color temperature (D) auxiliary enhancement factor, and a luminance (Y) of each pixel. Further aspects for implementing the techniques in software and hardware are disclosed.