A system for providing industry-wide reference cost of fraud data related to financial presentation devices that are presentable to providers of goods and services is provided. A fraud assessment module executable by a processor of the system receives, from multiple business entities, sales data and operating cost data both related to financial presentation devices. The fraud assessment module determines, based on the received data, the reference cost of fraud data including a direct fraud loss, fraud operating cost and opportunity cost for use by individual entities as benchmark cost of fraud data.