An information processing apparatus for extracting a more appropriate representative frame image from moving image data that includes a plurality of frames of image data arranged in a time series includes: an input unit configured to input moving image data; a detecting unit configured to detect a frame image, which includes an image similar to a prescribed image pattern; a tracking unit configured to detect a frame image, which includes an image similar to the image included in the detected frame image; a storage unit configured to store successive frame images that have been detected by the tracking unit; a splitting unit configured to split the moving image data into a plurality of time intervals; and an extracting unit configured to extract a representative frame image using different evaluation rules.