An information processing apparatus processes, for each pixel, multivalued image data for a unit area of a recording medium, so as to form an image on the unit area with a plurality of relative movements between a recording head and the recording medium. The apparatus has a selector that selects a first processing mode for dividing the multivalued image data into a plurality of pieces of multivalued image data corresponding to the plurality of relative movements, and then quantizing each of the plurality of pieces of multivalued image data, or a second processing mode for quantizing the multivalued image data into quantized image data, and then dividing the quantized image data into a plurality of pieces of quantized image data corresponding to the plurality of relative movements. The selector selects the processing mode based on a content (attribute, grayscale, color, etc.) of the multivalued image data.