Cell broadcast protocols are used to distribute emergency alerts to mobile devices. Emergency alerts may be received from an emergency provider or governmental agency. Parameters of an emergency alert may be derived and mapped to parameters of a cell broadcast message, which may then be transmitted to mobile devices. In one embodiment, attributes of an emergency alert are mapped to a first parameter of a cell broadcast message, and the contents of the emergency alert are mapped to the first parameter of the cell broadcast message. If the contents of the emergency alert exceed the available space in the first parameter, the remaining contents of the emergency alert are mapped to a second parameter of the cell broadcast message.