A brassiere cup, and brassiere formed therewith, is provided for enhancing the shape of a wearer's breast. The brassiere cup comprises an outer fabric layer having a lower peripheral portion, and an inner liner fabric layer having a lower peripheral portion. A breast enhancement insert having upper and lower peripheral portions and inner and outer surfaces is attached along the lower peripheral portions of the outer fabric layer and the inner liner layer, the upper peripheral portion and the inner and outer surfaces of the insert being substantially unattached. The breast enhancement insert comprises a padding material encapsulated within a fabric cover.