Methods of using relative permeability modifiers for the diversion of aqueous fluids during subterranean operations are provided. An embodiment of the present invention provides a method of diverting fluids in a subterranean formation that may comprise providing a treatment fluid comprising an aqueous fluid and a relative permeability modifier that comprises water-soluble polymer with hydrophobic or hydrophilic modification; introducing the treatment fluid into a well bore that penetrates the subterranean formation; and at least a first portion of the treatment fluid to penetrate into a portion of the subterranean formation so as to substantially divert a second portion of the treatment fluid or another aqueous treatment fluid to another portion of the subterranean.