In accordance with one embodiment of the present invention, a controller calculates a measurement of product success, such as the number of products sold or the market share of the product. A set of registrations which are “early-adopter” registrations are selected. The set of registrations thereby defines a set of early-adopter purchasers. If the measurement of product success is within a predetermined range, a reward, such as a refund or a free product, is provided to each early-adopter purchaser.