发明授权
US08290800B2 Probabilistic inference of site demographics from aggregate user internet usage and source demographic information
失效
来自用户互联网用户总数和人口统计信息的现场人口统计概率推论
- 专利标题： Probabilistic inference of site demographics from aggregate user internet usage and source demographic information
- 专利标题（中）： 来自用户互联网用户总数和人口统计信息的现场人口统计概率推论
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申请号： US11699745申请日： 2007-01-30
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公开(公告)号： US08290800B2公开(公告)日： 2012-10-16
- 发明人: Ching Law , Gokul Rajaram , Rama Ranganath
- 申请人： Ching Law , Gokul Rajaram , Rama Ranganath
- 申请人地址： US CA Mountain View
- 专利权人： Google Inc.
- 当前专利权人： Google Inc.
- 当前专利权人地址： US CA Mountain View
- 代理机构： Straub & Pokotylo
- 代理商 John C. Pokotylo
- 主分类号： G06Q10/00
- IPC分类号： G06Q10/00
摘要：
A demographic attribute value of a sink online document (such as Websites or Web pages) may be determined given a set of users who have visited at least one of the source documents and the sink document, by (a) accepting a value(s) of the demographic attribute, each of which values is associated with a source online document (where each of the source online documents has a value for the demographic attribute and has been visited by at least one user of the given set), (b) determining an estimate of the demographic attribute value of each of the users of the given set using the accepted demographic attribute value of each of the source online documents visited by the user, and (c) determining the demographic attribute value of the sink online document using the determined estimate of the demographic attribute value of each of the users of the given set.
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