A system for removing chips from a web is disclosed, the system having a rotationally variable speed shoe for receiving a chip, a rotationally constant speed transfer roll for receiving a portion of a web from a die and anvil system, with the shoe initially rotating at a constant speed, slowing to allow a portion of the web to rip away from the chip at a leading rotational edge of the chip, next increasing in rotational speed to allow the chip to rip away from the web at a trailing rotational edge of the chip.