A first plurality of characteristics are received from a first client device relating to transmissions received by the first client device from both an access point and a second client device. A second plurality of characteristics are received from the second client device relating to transmissions received by the second client device from both the access point and the first client device. The first plurality of characteristics and the second plurality of characteristics are both assessed. Based on the assessment, a least one of a plurality of customized power levels is selected for transmissions by the access point to the first client device and the second client device.