In a fixing device including (i) an external heat belt which abuts against a surface of a fixing roller so as to heat the fixing roller and (ii) a cleaning member which abuts against the external heat belt, a fixing temperature, which is a surface temperature of the fixing roller during a fixing process, is set per group into which recording media to be subjected to the fixing process are divided according to their widths in a direction of a rotary axis of the fixing roller, in such a way that the fixing temperature is set to a lower temperature for a group of narrower widths. This makes it possible to prevent a reduction in releasability of the fixing roller caused by a material, which is scraped off from the external heat belt by the cleaning member and then adhered to the fixing roller, thereby preventing the high-temperature offset.