This invention improves the operability of an apparatus when the user focuses on the target object to obtain an image with an appropriate image quality. An image capturing apparatus includes an object detection unit, which detects an object from an image based on a signal output from an image sensor, a display unit which displays a marker corresponding to the position of the object detected by the object detection unit, and a change unit which changes the position of the marker displayed on the display unit. The change unit moves the marker to the position of an object detected by the object detection unit, that is different from the current position of the marker displayed on the display unit.