A personalized consumer to business matchmaking apparatus and its related method correlate and quantify a personalized match between a business offering products or services to a searching consumer looking for the reviewed products or services. In one embodiment of the invention, the personalized consumer to business matchmaking is based on requirements, traits, and profiles of the business, the searching consumer, and business evaluators who have reviewed the business. Whereas conventional consumer reviews such as star-ratings merely give an average rating based on inputs from the business evaluators, the personalized consumer to business matchmaking apparatus and its related method generate a personalized match score based on individual traits, requirements, and profiles of the business, the searching consumer, and the business evaluators.