Methods, systems and computer-readable media for providing a rich media themed search results webpage are provided. A search query entered by a user into an internet search engine is analyzed based on one or both of the search query terms and user data communicated to a theme configuration module to determine an appropriate rich media theme. A rich media theme is then selected and combined with a search results display, returned by the search engine, to compose a search results webpage. The rich media theme content is displayed in an ambient manner such that the search results display remains visible to the user. The rich media theme content provides, among other things, relevant images, videos, audio, advertisements, and interactive features that enhance the value of the search results webpage.