Disclosed is automatic visual inspection equipment of a tire in which eccentricity of a rim-assembled tire is prevented by preventing the tire from being deformed by the load of an upperrim. An upper rim is previously pulled up to the side of a main shaft by an upper rim pull-up mechanism, which is fixed to the side of a main shaft. The lower rim is elevated up to the upper rim to fix the upper rim to the tire, and the rim-assembled tire is fixed to the main shaft. Only the upper rim pull-up mechanism is lowered and visual inspection of the tire is performed by rotating the main shaft. A positioning means is provided and includes a positioning pin and a positioning hole provided between the upper surface of an upper rim connector and the lower end surface of the upper rim fixing portion of the main shaft.