A method of automatically calibrating a visual parameter, such as luminance or contrast, for an imaging device is disclosed. A ratio of visual parameter difference to lens position difference between two predetermined lens positions is pre-determined for a predetermined focal length. A target visual parameter is then obtained according to the pre-determined ratio, a current visual parameter and lens position difference between a current lens position and a target lens position. Finally, the current visual parameter is updated by the target visual parameter in an automatic mode.